More…or Smarter Digital Marketing in 2011

For many Web Design agencies, 2010 was the year of generating a large ‘following’ through creative social media campaigns. But what can we look forward to in terms of digital marketing this year?



Since the start of the whole social media phenomena, the number of people using web tools such as Facebook, linkedIn and Twitter have grown exponentially. Words like "tweeting" and "following" are now a part of our everyday online ‘lingo’. Apart from using social media sites for recreational purposes, companies and brands are quickly discovering the marketing benefits of having an active Social Media Campaign.



Many Web design London companies have already incorporated Social Media design and optimization into their service offerings. Globally and locally, London website companies are experiencing that a truly comprehensive SEO campaign will also include an effective Social Media Campaign.



Moving away from ‘content for content’s sake’ to ‘content for the sake of the user’



As with most digital trends, the initial hype needs to die down a bit before we can establish the long-term value and purpose thereof in the market. During the initial stages of social media marketing the emphasis was mainly on quantity and not necessarily quality. The amount of ‘followers’ you had following on your Twitter Profile or the number of friends you boasted on Facebook, became a measuring stick for online success.



By now, most people have realized that numbers or ‘impressions’ do not necessarily result in more business or better conversion rates. The trick is to turn sporadic, once-off website visits into returning visitors and eventually new business. For many businesses with an existing SMO (Social Media Optimisation) and SEO (Search Engine Optimisation) strategy, the challenge this year will be to practice SMARTER CONTENT MARKETING, converting impressions into business.



Businesses will have to implement smarter content marketing strategies where the emphasis is not only on quantity but also quality. It’s becoming more and more important for businesses to fine-tune their content marketing skills.



The online audience is not a very captive audience and marketers have to take this into account when feeding content to the viewer. We've posted a few content marketing tips on our website: you can read the full article here: http://www.lilo.net.au/